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From humble beginnings to ambitious futures, Datacove have been partnering with businesses across the country for 20 years, helping them to save time and money using data to drive smarter decisions
At Datacove, we save you time and money using data to drive smarter decisions. From unearthing your most valuable customers to getting more out of your marketing budget or simply creating tools to deliver clear insights, we are your partner in data and analytics.
We recognise that every business is different, and that’s why our approach to problem solving makes the technical simple. We take the time to understand your goals, your data, and the challenges you face. Whether you’re looking to improve decision-making, uncover new opportunities, streamline processes, or better understand your customers, we build tailored solutions designed around your needs rather than relying on off-the-shelf approaches.
Our passion for data, mathematics, statistics and technology means that we tailor every solution to fit your data rather than adopting a one-size-fits-all approach.
That same passion extends beyond our work to empower our communities through bespoke training, meetup events, outsourced data team offerings, recruitment and free educational resources; we’re helping individuals and organisations develop the confidence and skills to make better use of data in an ever-changing world.
Wherever you are on your data journey, we’re here to help you unlock its full potential.
Datacove was founded by Jeremy Horne in the summer of 2020. During a global pandemic, Jeremy took the leap to turn years of encouragement from clients, colleagues, and friends into reality by launching his own data consultancy.
What began as a freelance venture quickly gathered momentum, with growing demand for high-quality analytical solutions. As the business evolved, Datacove was established with a clear purpose: to help organisations save time and money through practical, tailored solutions that deliver measurable results.
Today, we partner with organisations to solve data challenges, supporting everything from data strategy and marketing analytics to automation, data visualisation and bespoke data science solutions.
Alongside our consultancy work, we’re equally committed to sharing knowledge through expert-led training, community events, and educational resources that help develop data skills across the industry.
As Datacove continued to grow, so did our team. Alongside our analysts and technical specialists, we expanded our expertise by bringing in dedicated support across marketing, events, recruitment and commercial development. This has allowed us to strengthen our brand, grow our community, and continue building meaningful relationships while maintaining the high standard of analytical solutions our clients rely on.
The plan going forward? We want to help organisations become more confident with their data and make smarter decisions that save them time and money.
Jeremy is an experienced data, analytics and insight professional of 20 years, with a passion in developing sophisticated data strategies and inspiring best in class analytics solutions. He is an advanced user and advocate of the R programming language and combines it with his love of public speaking to share applications and motivate others to develop into coding specialists, not least through curating the Datacove community meetup program across six UK cities. As our founder, Jeremy oversees all of our data projects, whilst working on the continual growth of the Datacove family.
Meet the rest of the team that make Datacove tick.
Heading up internal marketing and commercial intelligence, Abbie balances strategic internal management with external hands-on project delivery. With a background in consumer psychology, she specialises in helping organisations make proactive, evidence-led decisions about their marketing and customer strategies. Her work has been recognised with an IPA Effectiveness Award - for developing a Marketing Mix Model that contributed more than £100M in incremental revenue over three years. Beyond her client work, Abbie is an active contributor to the R programming community, regularly hosting events across Manchester, Bristol, and Birmingham.
Laura Mawer helps organisations solve complex business challenges through data science, machine learning and analytical thinking. She designs bespoke analytical solutions that automate processes, improve decision making and deliver measurable business value, with projects saving clients over 50 days of manual work each year and reducing reporting processes from days to minutes. Laura also leads Datacove's professional training programmes, consistently achieving 5-star participant feedback, and regularly speaks at data events across the UK while leading Datacove's London and Brighton data communities.
Kiran possesses a commercial leadership background in technology and cyber-security. He assists organisations in transforming ambitious data goals into tangible business results. Kiran has expertise in aligning analytics, cyber-risk, and tech infrastructure to ensure data insights are generated securely, responsibly, and swiftly. At Datacove, he collaborates with senior leaders to facilitate smarter decision-making, uncover new growth opportunities, and mitigate risks, converting data from a regulatory burden into a strategic asset.
Sophie is a dedicated individual with a strong passion for graphic design, refining her skills diligently for six years. Not only did she project manage her university's end-of-year show, but she also possesses a profound curiosity about marketing and event planning. Eager to commence her professional journey, Sophie opted for a marketing apprenticeship to merge her design expertise with newfound skills in marketing and events.
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